Start with the job
Every site has one job: make the phone ring, sell the thing, book the trip. We name it first and design backward from there.
[ 01 ] Web · Birmingham, AL
Web Design
& SEO
Websites that perform. Built to express your brand, get found by the right people, and turn attention into business.
Ugly Mug Creative designs websites out of Birmingham, Alabama, for studios, founders, and brands with something worth saying. Editorial, conversion-minded websites, static and fast, built around the content you already publish.
What it includes
[01]Strategy & structure
What the site has to do, who it's for, and the pages that earn their place. We map it before anyone opens a design file.
[02]Design
Editorial layouts with real type and real photography. Your brand, not a template with your logo dropped on it.
[03]Build
Hand-built, static, and fast. No page builders, no plugins, nothing to break at 2 a.m. It loads quick on a phone in a parking lot, which is where most of your customers are.
[04]Technical SEO
Structured data, clean markup, sitemaps, and the on-page work that helps Google and AI search understand exactly what you do and where you do it.
[05]Local search
Google Business Profile, service-area pages, and the entity work that puts you on the map for the places you actually serve.
[06]Analytics & launch
Conversion events wired from day one so you can see which calls, forms, and clicks the site is producing. Then we launch it and stay on it.
How we approach it
Write before we design
The words come first. Headlines, offers, proof. A pretty layout can't save a page that doesn't say anything.
Build it light
Static files, no monthly surprises, nothing you have to update on a Tuesday. Fast enough that search engines and people both notice.
Get it found
Technical SEO and local signals are built into the pages, not bolted on after, and the films and series we make get a home that ranks. Schema, sitemaps, your Business Profile, all of it.
Keep it honest
Analytics on every form and call so we can see what's working, and a site you can hand to anyone on your team without a manual.
Web work
A few of the sites we've built lately.
[ 01
Wicked Hooks Fishing
Charter booking site
A year-round charter site for a Boca Grande captain. Season picker, trip cards with real rates, a drift boat with a name, and booking that goes straight to his inbox.
[ 02
Aquaculture Lab Client Portal
Client portal concept
A client portal concept for a genetics lab that runs analysis on aquaculture samples. Login, dashboard, sample tracking, and results, designed to sit on top of the tools they already use.
[ 03
Ugly Mug Creative
Studio site
This one. Static files, no build step, structured data and an llms.txt baked in, redesigned in the fall of 2026. It practices what the page above preaches.